Every time I see this advertisement for the Nissan Sunny, I want to give it another chance. That’s only because I know what goes into making a TVC.
But then someone who comes up with such craaaaap needs to be flogggged. I shouldn’t have emphasised on flogged that much right? But apparently, nowadays anything goes.
So then, who will it be? Who deserves a spaaaanking of their life? The pesky client servicing that can’t come up with the right brief. Or the copywriter who decided to dish out such shiiiite? Or do i throw the keys of the slightly stretched caaar that I’m not going to buy at the client who approved the craaap?
Here, watch the torrrrrture one more time. I said watch it!
Finally, there is a little light at the end of the tunnel! Airtel grew a pair and disposed of the inane ads with Kareena and Shahrukh, and made an ad for the people who actually use the product. The song is catchy, the lyrics make sense and strike a chord, and the people in in look like your friends and act like them too!
Great going, Airtel. If you’re smart, you’ll capitalize on it with social media. These young kids these days, they’re powerful enough to turn you into a phenomenon.
Forgive my sad choice for a title but that’s exactly what I did when I stumbled upon this really cool web campaign for the new Magnum Ice cream. In my honest opinion, the viral is fuckin’ brilliant.
So what’s it doing on this blog – a blog for crappy advertisements?
Before we get to that, a quick search throws up the following facts:
The model is a professional ballet dancer. This was the paramount casting requirement.
All actors were shot in front of a green screen.
More than 50 scenes were shot with the girl.
A sound engine was built, which allows the sound to become dynamic and follow the user’s movements.
What makes this viral crappy on a whole different level is that it’s something that cannot be made in India (for now at least). We have no vision, no backing from our superiors for such ideas and if somehow we manage to obtain the two, we have Scrooge McDuck as clients. Coming from a digital background, it pains me so to see such good work not churned out in India.
This particular viral was created by a Lowe Brindfors, a Swedish agency. Kudos to them! Thanks to them, we can embark on a pleasure hunt on the internet. Click on the image to start…
Oh, I love Bourbon Biscuits but I fuckin’ hate the ad. I can imagine the brain storming session went something like this:
Client Servicing Executive (CSE): The client wants Hrithik in the ad. The rest is up to us. Art Director (AD): Okay, what is Hrithik good at? Copy writer (CW): Acting? CSE: Are you crazy? Have you seen him ‘act’ in any of his movies? CW: I watched ‘Prem ki Dewaani’ and was extremely traumatised! Have stopped watching his movies since then. I thought that he may have improved.
After discussing the CW’s choice of intellectual movies, and some further digressing, the AD has a brilliant plan...
AD: He can dance can’t he? Let’s make him dance! CW & AD: Woohoo! I can totally visualise the ad man. Super!
When presented to the client…
Client: Fuckin’ A! I love the agency. Exactly what I was looking for. A whole year’s free supply of Bourbon for you guys! Muah!
Alright, I am getting ahead of myself. Maybe the client did not give them a year’s supply of the biscuits and just maybe the brainstorming session went on for a few more hours than what has been recorded here. There may have been some back and forth too. And ultimately, it may have been the client and not the AD that wanted Hrithik to dance like the way he did in the ad and commanded that there would be no copy in the ad save for that one annoying question at the end that left us with “Ok, we like Bourbon biscuits (Or not), but now what?And why is Hrithik dancing?”
With all the 30 seconds of twisting and turning, a xylophone for the background score, and a close-up of the Bourbon in the end, I cannot deny one thing- every time Hrithik asks, “Do you like Bourbon Biscuits?” I say “NO!” and change the channel.
AJ
mishanakhot
Crapvertising 